spl.03
Farngold »[baibai] shop«
Vernissage: 10.07.2009, 19 Uhr
Dauer: 11.07.–17.07.2009
Öffnungszeiten: Di–Sa 15–19 Uhr
Farngold »[baibai] shop«
"What's that?" is not just a good question, but will arise to most of the spectators when looking at the [baibai] shop oder one of the little art works offered. Is it a product, a business, a brand or maybe "just" art after all? In the best meaning of pop art the answer is simply: yes, yes and yes. Im besten Sinne der Pop-Art lautet die Antwort ganz einfach: Ja, ja und ja. All is right, no "either... or". Farngold with his [baibai] shop plays in a smart way with our curiosity, our conditioned perception and the mechanics of the consumer society.
Brands and their philosophy replace our weltanschauung and the faith in something Higher than sneaker, chocolate bar and sports car. They deliver a construction kit of signals and signs we can exactly position ourself with (in society). The artmarket works not different. How one can display to be wealthy and sophisticated better than with a Porsche? Hang a Hirst or Meese above your sofa! The inflationary will be ignored, the brand is trumps and beats the unique.
Farngold starts from here. His brand architecture is modern and professional, the product becomes a minor matter, it is just container and representative of the brand. There is no use beside the signal, but the esthetics. Art is the product and the product art - strictly limited to 1.000.000 pieces. Buy today, because tomorrow it's perhaps more expensive or sold. Get your personal artwork in your favorite colour!
Who not wants to come in to the [baibai] shop, should look for Farngold and his vendor's tray between 11.07. and 17.07.2009 at one of Berlins most famous sight seeings. Then a qualified sales advisory service is for free.
About brot.undspiele
Since 2005 brot.undspiele galerie berlin presents artists who‘s works bring unconventional impulses to art. Hereby we concentrate on contemporary art of the last 30 years. Mostly we are interested in the tension between the works of different generations of artists.
brot.undspiele galerie berlin
Gartenstr. 2
10115 Berlin
Tel.: +49 (0)30 94 88 53 90
info@brot.undspiele.com
http://brot.undspiele.com